Local SEO Strategies that actually work
Optimize your "Google My Business" Page
Claim and verify your business on "Google My Business". Make sure your information ia accurate and up-to-date.
Make sure you fill out all of the sections so Google can understand what your business does
Add high-quality photos and videos so potential customers can instantly visualize your brand.
Use the "Post" feature for Google My Business. Similar to a social media post that is displayed on your Google Businesses page. You can "post" pictures or a link to a blog and more.
Encourage customer reviews. Either through discounts or by just mentioning it. Getting Good customer reviews is one of the most positive things you can do for your Google Business page.
Engage in social media posts
Be consistent. Post regularly and consistently to keep your audience engaged and interested in your product
Stay up-to-date with the latest trends and features. If the competition recognizes and adopts a new technology it could ultimately cost you profit.
Localize your web content
60% of people doing a local search are ready to buy in the short term future
Keep your local audience in mind. Optimize your webpages for local search terms and create content targeted you your local and surrounding areas.
Optimize for Voice Search
Voice search is gaining in popularity and to capture a portion of that traffic you must read up on the current proces standards for voice search results, I will have some more information on voice searches in the coming future
Build Local Backlinks
Encourage customer reviews