What is Google Demand Gen
Demand Gen replaces Google's "discover" ads program and is an AI-powered tool designed to help discover and convert consumers through visual media. Demand gen is designed to conversions, site visits and actions across YouTube, Discover and Gmail. and includes short videos and carousels.
Demand Gen reaches new audiences and is targeted for visual media via YouTube and YouTube shorts. Google is also bringing back "lookalike" targeting, a method social media companies use to target customers.
There are no keywords in Demand Gen and it's stated that that performance cannot be by the same metrics as other search campaigns. The main takeaway is that Google is aiming to use visual tools here in Demand Gen and should open many pathways into creativity of how these ads will be presented.
What are some benefits to Google Demand Gen
Reach new audiences:
Demand Gen is designed to reach new audiences. Think YouTube, Discover and Gmail. This allows businesses to reach audiences out of text-heavy search engine results pages.
Expanded Reach
Audio/Video in ads
High-Engagement:
Research has shown that 91% of audiences took action after discovering new products or brands appearing on feeds.